Customer Experience Mgmt

Customer experience management refers to managing the interactions between the customer and the company in a way that causes the customer to experience positive thoughts and emotions. As is explained in this eBook, the management process involves devising an overall customer experience strategy as well as the specific tactics to be employed at each of the touchpoints (at each point where the company interacts with the customer). You will learn about the various touchpoints and strategies used to be successful in your customer experience management practices.

This eBook is comprised of multiple courses, as well as quizzes that will test your knowledge and reinforce your learning.